Illustrated characters for restaurants promotional pins to be sold for Halloween in the restaurants chain Calavera (Cremonini Group).
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Character illustration for restaurant gadgets
Creation of illustrated characters for restaurant promotional pins
Calavera Restaurant
Modena
Together with Roadhouse (Cremonini Group), we created some promotional pins to be distributed at the Calavera restaurant chain on Halloween and El dìa de los muertos (day of the dead) which, according to Mexican tradition, falls on November 1st.
The initial idea, that we developed together with the art directors in charge of the project, was to create some fun characters with Mexican food and tradition as their theme (originally there were six) to be used for some pins on sale to restaurant customers.
The three final subjects that we selected were the taco and the avocado, the first one in the restaurant menu, the second among the ingredients, and the Calavera Catrina (elegant skeleton) inspired by the famous engraving created by the artist José Guadalupe Posada.
For the taco and the avocado we follow the idea of using a sort of mask to transform the two subjects into calaveras, a simple and direct idea for Halloween.
For the Calavera Catrina I was inspired by Frida Kahlo, the famous Mexican artist.
The result were three pins with simple, funny but not banal subjects.
If you also want to create promotional characters to use for your company's pins and gadgets, contact me (BELOW).
Christian Dellavedova Via - Milano (MI) - P.IVA / C.F. IT09488270969